Barriers Direct

Barriers Direct is a UK-based ecommerce supplier of security and safety products, serving sectors like construction and local authorities for over 27 years.

As part of their migration from a bespoke end-of-life ecommerce platform to Magento 2, we took on a full and comprehensive UX redesign of all sites areas to address various issues from the previous site and maximise performance post the migration. As a trade led B2B site with a complex product structure and ordering process, our experience and expertise with a large range of previous B2B clients and complex online ordering processes was invaluable.

Barriers Direct also made use of our ongoing managed split testing service and have seen some fantastic results, initially from test concepts on their old bespoke platform (we can run our split testing service on any ecommerce platform) and then new ideas post their migration to Magento 2.

They also enlisted our Klaviyo expertise to plan and manage an ongoing revenue-generating email marketing strategy.