At Scale Beyond, we’ve been working with email for a very long time. Typically, our clients don’t have the time or knowledge to set up best-in-class automated email retention flows, or high performing regular campaign emails, but we can offer both under our CVO umbrella.
EmailMarketing
Redefine your email marketing strategywith Klaviyo Master partners
At Scale Beyond, we have extensive experience of working with email and have completed high quality (high performing) work for leading brands such as Kuhn Rikon, Ring Automotive, Danetti, Farmison, UK Water Filters, Brook Taverner and more.
In line with our focus on CVO, all our work around email is focused on ensuring we generate the maximum revenue (and ultimately profit) per visitor for all email traffic. To that end, please note we work exclusively with ecommerce businesses selling products online.
Although we have traditionally taken a platform agnostic approach with our email product, we now work almost exclusively with Klaviyo. Over the past 2-3 years, Klaviyo has massively accelerated beyond other ESP’s in terms of cost versus functionality, and they continue to remain well ahead of the competition in this respect.
Our expertise and deep knowledge of Klaviyo has allowed Scale Beyond to become Klaviyo Master Platinum partners; this gives us direct access to high level Klaviyo support which is incredibly useful in many scenarios, such as assisting you if you’re migrating from another ESP to Klaviyo.
You may already be running some flows/campaigns in Klaviyo, however, our Klaviyo products are designed to be a real step up from this and deliver a genuine best-in-class end result.
Thanks to our extensive split testing expertise combined with our expert Klaviyo knowledge, we can also include Klaviyo tests within our split testing service, such as improving the sign up pop up. In the example below, we didn’t change any of the offer architecture for the client, just the content and targeting of the pop up, generating an additional £500,000 per year for this client from this one test:
You may not think email marketing fits under the services for a CVO agency naturally, but we believe it does as email is ultimately there to drive more revenue and profit from your existing visitors. Klaviyo think so too and even allowed a guest post to be published about CVO on their blog.
If you’re looking for a top tier agency partner to help with your email marketing, without a top tier agency price tag, get in touch today for a quick introductory call
Not yet working with Klaviyo? Click here to sign up for a free account now.
Under our email marketing services, we offer two distinct core services (many clients work with us on both):
- Automated Flows Design and Build
- Ongoing Email Campaign Management
Service 1 – Automated Flows
Our core Klaviyo flow build service is designed to deliver best in class core ecommerce flows, with very little input required from you as a client.
Essentially, we do everything for you. Firstly, we’ll agree the key offer architecture with you for your core ecommerce flows. We’ll then design and build a new base email template, utilising features such as Universal Content Blocks within Klaviyo so you can easily reuse the template for your own emails in future. When building your core flows, we’ll design the entire flow structure for your key pre-purchase and post-purchase emails, and produce all creative
and copy for you, so the flows are ready to go.
Our multi-stage process covers the following areas (note not all stages are included/necessary for each project):
- Dedicated Email Workshop (where we define your key USPs and offer architecture)
- Best Practice Email Template Design and Build
- Klaviyo Email Capture Set Up
- Product Feed and Unique Discount Code Setup
- Preference Centre and Custom Profile Properties Set Up
- Segment Creation and Auto Population
- Core Ecommerce Flows Design and Build (including all creative and copy)
- Segment Triggered Flows Design and Build (including all creative and copy)
Service 2 – Ongoing Email Campaign Management
Struggling to find the time to send marketing campaign emails? We now also offer ongoing marketing email support; our Klaviyo marketing email service provides full management of your ongoing marketing campaign emails.
First we’ll define and agree with you a top level 12 month plan detailing all the marketing campaign emails we intend to send during that period. Then every month, our team will build each email in Klaviyo (including all creative and copy) and schedule the campaign. On some plans, this includes a structured feedback process to allow you to sign off each email before it is sent. We’ll also provide a monthly summary of performance exported from Klaviyo, complete with video commentary highlighting any key insights.
The key stages for this service are:
- Plan out a full 12 month marketing calendar
- Create all your email campaigns for you during that period, including creative and copy
- Manage the sending of your campaigns
- Provide a monthly reporting update on campaign performance including new suggested strategies and ideas
Despite our high level of Klaviyo expertise and fantastic past and present client list, our email marketing service is purposely built to be very affordable for any ecommerce business which is generating enough orders to make sending email worthwhile.
Typically the design and build of all your automated flows is treated as a one off project (although we are happy to spread the cost for you) with our ongoing monthly campaign email management being assigned a monthly fee. For our ongoing service, the fee varies based on how many emails you want to send per month, and also how much input you wish to have. For example, if you wish to see and sign off every email before it is sent, that’s absolutely fine, but naturally that increases the cost of the service.
For more information, simply get in touch, and we’ll produce a costed proposal for you tailored to the services you require.
CVO for World Leading Brands(Like you)
