Why Is Your Split Testing Service So Cheap?

Whatever size of business you work for or own, cost is always a consideration when thinking about services like CVO or CRO. You probably know these are services you should be considering and that (if you work with the right partner) you’ll likely see a fantastic ROI from doing this. But ultimately, you probably also know that you can still run a successful and profitable ecommerce business without undertaking any real form of CVO and live happily every after – you can certainly get to 8 figures in online sales pretty readily without doing any form of split testing for example, as long as the core value proposition of your business is right.

So why bother? Well, because we can help you get there much faster, and we can do that for what is likely a tiny fraction of your overall budget – think about how much you’re spending on Google and Meta Ads every month, and then divide that by a very large number.

Which brings me neatly on to cost. Because we work with some very large multinational brands, and we have a really vast wealth of genuine ecommerce customer understanding and CVO/CRO experience, and every client gets direct input from senior director level staff (not just handed off to the newest intern, or worse, a white label offshore testing factory), there’s often a natural and understandable assumption that our service cost is going to be high.

Cost of course is a relative thing (you might think Bob on Fiverr managing your CRO testing for $100 per month is expensive), but high in this case would be high-four to low-five figures per month for our fully managed service, which is certainly what a lot of agencies with our expertise level would charge, particularly when you remember we fully cover your split testing software fee (in our case Convert.com) within our fee – good split testing software from one of the established industry leaders (Convert.com, VWO etc) can easily run to a couple of thousand dollars a month for a fairly modest setup.

But the reality, you’ll hopefully be pleased to know, is that our costs are far lower than many of our clients expect or have experienced before when working with different CRO agencies; huzzah!

How is that possible?

I’m glad you asked. There is one key reason our ongoing managed CVO split testing service is such great value, and that reason is:

Structure

We’ve developed a structure over time that really maximises ROI for our clients, and we follow that exact same structure religiously (with no exceptions) for every client we work with. You may be turning over £2m per year, you may be turning over £200m per year, it doesn’t matter, the structure is the same.

What’s different about your split testing service structure to other CRO/CVO agencies?

The standard CRO agency model typically looks something like this:

• A huge complicated and rigid matrix of (usually not particularly well thought out) ideas that’s difficult to maintain.
• Endless catch up calls and meetings.
• Multiple different people coming to you to present test ideas which you then have to review and give feedback on (is it you or your agency partner who’s supposed to have the CRO expertise here?) – nothing gets tested without your direct say so.
• You end up with test results that claim with 99.9% certainty to improve conversion rate, but you just don’t see that uplift in reality over an extended time period – click here to learn why that is
• You’ll receive (very long) reports just listing results, but with no real context and expertise discussing “why” you saw those results.

At Scale Beyond, we do things very differently:

• Our initial testing plan is purposely very fluid and not at all rigid; we’ll test whatever we think will give us maximum ROI and our decisions will readily vary based on insights from previous tests.
• We don’t come to you for approval to run tests; there’s no feedback loop, we just get on and implement the tests we think will give you maximum benefit, then post the results.
• We don’t have any unnecessary catch up calls or pointless meetings; you have live visibility of all running and completed tests at all times (both within your Convert.com project and via your project areas), and every month we’ll supply a report with all necessary information (and none of the unnecessary) complete with director-level oversight and commentary.

It’s that defined structure that allows us to offer a really high level of expertise at a comparatively low price, simply because we’re cutting out the elements (and therefore time cost) you really don’t need.

Woah, what was that middle point again?

If you’re used to a traditional CRO agency model of approving every single split test before it’s implemented, the above might sound a little bit daunting. But as above, we work in this way for every client (and that includes some very high revenue brands); if they can do it, why can’t you?

The honest and simple reality is, if you don’t trust your CRO/CVO agency to implement split tests on your website without your direct approval, you shouldn’t be working with them.

Naturally, this only works if we’re smart about what we test, and we’re smart because we have an enormous amount of ecommerce experience across every vertical (i.e. we know what we shouldn’t test). We do of course thoroughly review and check any tests internally before they go live also.

We also only run tests that fit within your existing commercial offering; for example we would never test pretending you have a 90 days return policy if your actual policy is for 30 days – all that would do is upset your customers (and therefore you).

This way of working means the onus is completely on us to keep coming up with new ideas and generating measurable and repeatable wins; we’re not hiding behind an approval process and trying to pass the buck onto you.

Many of our clients are happy to let us get on with testing with virtually no input, but we do absolutely welcome ideas from your end too, be that from your internal team, your development agency or anyone really! Every split testing client has a dedicated test suggestion area within their project, and you can suggest ideas at any time; we’ll always aim to run your idea as a future test even if it’s not something we necessarily would have tested ourselves. Anyone can absolutely have a good idea and you can never truly know what the result of a change will be without testing; we fully recognise that.

That makes so much sense, how can I sign up?

If you’re looking for a new CVO/CRO split testing partner, and you’re open to working in a really structured way that maximises ROI for you and your business, we’d love to hear from you. Simply get in touch at your convenience and we’ll follow up with next steps as soon as possible.