Yes

Launched in 2003, YES is an intimate health and well-being brand that has experienced rapid growth in recent years, with millions of units now sold worldwide.

We originally completed some UX design work for the brand (which was then implemented on Shopify by our sister agency Smartebusiness Development) before YES commenced on our ongoing split testing management programme, where we were able to achieve some significant improvements thanks to our extensive knowledge of ecommerce user behaviour and testing, working across both their UK site and their separate US site.

• 4% increase in add to basket clicks by improving styling differentiation between one time and subscription product selection on the product page
• 8% increase in add to basket clicks and 20% increase in revenue per visitor by reinforcing the new customer offer on the product page
• 15% increase in overall conversion and 11% increase in revenue per visitor on the US site by refocusing on US specific messaging in the key header USP bar